NEW! How to Use Custom Audience in Facebook Ads (2025) ???? | Target the Right People with Meta Ads

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Want to show your ads to people who already know your brand? In this video, I’ll show you how to use custom audience in Facebook Ads step-by-step. Custom audiences help you retarget past visitors, email subscribers, video viewers, and more — all inside Meta Ads Manager.

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DISCLAIMER: This video and its description contain affiliate links. If you click on one of these links and make a purchase, I may earn a small commission at no additional cost to you. This helps support the channel and allows us to create more valuable content like this—thank you for your support! All the information shared in this video is based on research, personal experience, and resources we've studied, including books and online materials. Please conduct your own research before making any significant decisions. You are solely responsible for all digital marketing choices and actions you take.Thank you for watching!



✅ What You’ll Learn in This Facebook Custom Audience Tutorial:
???? What a Custom Audience Is and Why It Matters
???? How to Create Audiences From Website Visitors, Email Lists, Video Views & Engagement
⚙️ How to Upload a Customer List to Meta Ads
???? How to Use Facebook Pixel for Website Retargeting
???? How to Use Custom Audiences in Ad Sets
???? Pro Tips for Segmenting and Scaling Custom Audiences

⏳ Timestamps & Video Chapters:
0:00 Introduction – What Is a Facebook Custom Audience?
0:45 Why Custom Audiences Boost ROAS
1:30 How to Create a Website-Based Custom Audience
2:30 Uploading a Customer Email List to Meta
3:30 Building Audiences from Video Views or Page Engagement
4:30 Using Your Custom Audience in an Ad Campaign
5:30 Lookalike Audience Basics (Bonus Tip)
6:30 Final Thoughts & Audience Strategy Tips

???? Why Use Custom Audiences in Facebook Ads?
✅ Reach warm leads and loyal customers
✅ Run effective retargeting campaigns
✅ Boost ad relevance and lower your cost per result
✅ Build stronger campaigns with higher conversion rates
✅ Essential for eCommerce, local business, lead gen & more

???? Who Is This Video For?
✅ Facebook Ads beginners and marketers
✅ E-commerce brands and Shopify store owners
✅ Coaches, consultants, and digital product sellers
✅ Local businesses doing retargeting
✅ Anyone running Meta Ads and looking to scale profitably

???? Found This Video Helpful?
❤️ LIKE this video to support the channel
???? SUBSCRIBE for more Facebook Ads tutorials & digital marketing tips
???? COMMENT below: What type of custom audience are you using?

???? Follow me for more Meta Ads guides, retargeting strategies, and scaling hacks!

#HowToUseCustomAudienceFacebookAds #FacebookAds2025 #CustomAudienceTutorial #MetaAdsStrategy #FacebookRetargeting #AdTargetingTips #DigitalMarketing2025 #FacebookAdTips
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