Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India.
The company was founded in 2007-2008 by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena.
In the initial years, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others. It mainly operated on the B2B (business-to-business) model during its initial years.
In 2011, Myntra began selling fashion and lifestyle products and moved away from personalization. By 2012 Myntra offered products from 350 Indian and International brands.
In 2014, Myntra was acquired by Flipkart in a deal valued at ₹2,000 crores (US$250 million). Myntra continues to operate as a standalone brand under Flipkart ownership, focusing primarily on "fashion-conscious" consumers.
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The company was founded in 2007-2008 by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena.
In the initial years, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others. It mainly operated on the B2B (business-to-business) model during its initial years.
In 2011, Myntra began selling fashion and lifestyle products and moved away from personalization. By 2012 Myntra offered products from 350 Indian and International brands.
In 2014, Myntra was acquired by Flipkart in a deal valued at ₹2,000 crores (US$250 million). Myntra continues to operate as a standalone brand under Flipkart ownership, focusing primarily on "fashion-conscious" consumers.
Connect with us:
???? Facebook: https://www.facebook.com/RankBroMedia
???? Twitter: https://twitter.com/RankBroMedia
???? Instagram: https://www.instagram.com/RankBroMedia
???? LinkedIn: https://www.linkedin.com/company/rankbro-media/
✉ Business Mail: hello@rankbro.com
Got Queries? Feel free to ask with #RankBro
#businesscasestudy #businessgrowth #business #businessmodel #businessintelligence #businessinformation #businessinindia #myntra #fashionbusiness #fashionecommerce #ecommercebusiness
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