More form fields = less conversions !

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We start with a form that has one field. 18.2% of people who see it fill out the form.

With just an extra field added, it goes down to 13%.

With five form fields, it's at 8.1%.

If you have nine form fields, you get a 4.2% conversion rate. Not a lot of people want to give that much information.

The thing is, the more information you get, the higher quality your leads will be.

The real trick is using AI to qualify people automatically after they give the first piece of information.

And if it's really high-ticket sales, it might be better to just have a human talk to the leads.

#ecommerce #sales #digitalmarketing