Meta Faces Ad Revenue Drop as Temu & Shein Cut Spending

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Chinese retail giants Temu and Shein have slashed their digital ad budgets in the U.S. following the end of a key tax exemption. This move has impacted platforms like Meta and Google. Despite a strong Q1, Meta could face a $7 billion revenue risk. Here’s what’s happening and why it matters for the future of digital advertising.

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