Meesho: Indian E-commerce king? ????????

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Meesho: Indian E-commerce king? ????????

While Amazon India and Flipkart have been making losses in the Indian E-commerce sector for years, Meesho has turned profitable in only 8 years.

And main reason behind this is its business model.

While Amazon and Flipkart follow a convenient-first model to appeal to mid and high-income groups, Meesho’s target market is value-oriented people, for whom factors like delivery time isn’t a big deal.

And this allows Meesho to sell at cheaper prices.

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