Mastering systeme.io 2025: How to analyze your email performance (Video 15)

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Ready to understand what’s really happening with your emails? This tutorial is a deep dive into the email statistics dashboard in systeme.io. We'll show you how to analyze your performance, understand key metrics, and use that data to improve your audience engagement and email deliverability.

Understanding these numbers is crucial for making data-driven decisions that will strengthen your email marketing strategy. Learn what each metric means, why it matters, and how to use this information to keep your sending reputation healthy and your campaigns effective.

By mastering your email statistics, you can move from guessing to making data-driven decisions that improve your deliverability, increase engagement, and ultimately drive better results from your email marketing efforts.

What you'll learn in this tutorial:

✅ Email statistics dashboard: A complete tour of the main analytics dashboard and how to use the date filter to analyze specific time periods.

✅ Sending reputation pools: An explanation of the "Pool" system (Low Risk, Moderate Risk, High Risk) and why staying in the "Low Risk" pool is vital for your email deliverability.

✅ Key performance metrics: A breakdown of the four essential email marketing metrics and what they mean for your business:
???? Average Open Rate: See how many of your contacts are opening your emails.
???? Average Spam Report Rate: Monitor how many recipients mark your emails as spam—a critical metric for your sending reputation.
???? Average Bounce Rate: Understand how many of your emails are failing to be delivered and why this indicates a need for list cleaning.
???? Click Rate: Discover how to find your click-through rate, the ultimate measure of your content's and call-to-action's effectiveness.

✅ Individual email analysis: Learn how to drill down into the detailed statistics for a single newsletter or campaign email to see its specific performance.

✅ Contact-level engagement: See exactly which contacts opened, clicked, or bounced for any given email, and how to filter this list for targeted follow-ups.

✅ Link tracking: Find out how to track the performance of every link within your emails and understand the crucial difference between “total clicks” and “unique clicks”.

⏰ Timestamps:
00:00 - Intro
00:17 - Access your email statistics
00:32 - Understanding the "Pools" and your sending reputation
01:05 - Overview of the four main performance graphs
01:23 - Average percentage of opened emails (open rate)
01:38 - Average percentage of spam reports (spam rate)
01:56 - Average percentage of bounced emails (bounce rate)
02:13 - Analyze individual email performance
02:41 - Detailed statistics for a single email (including click rate)
03:03 - View and filter individual contact engagement
03:23 - Analyze link performance (total vs. unique clicks)


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