Masterclass: Live streaming opportunities for luxury brands post Covid-19 | ESSEC Conferences

Prof. Denis Morisset talks about the live streaming opportunities for luxury brands post covid 19.

During this Masterclass, Prof. Morisset shares his thoughts and research on the below topics and then explains the perspectives offered by live-streaming, which has exploded during Covid 19, with very innovative solutions experimented in China in particular:

- The impact on the luxury & travel industry and its road to recovery
- The new normal of the Luxury clients and their purchasing behavior
- Changes in luxury habits of Gen Y & Z
- The impact on the Chinese luxury consumption

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