Marketing the e-Commerce Business - Cliff Ennico -3/17/22

In this fast-paced, entertaining program, you will learn the right online and offline marketing strategies for an e- commerce or Web-based business, including a retail business on eBay or Amazon.

You will learn:

The difference between "push" and "pull" marketing
The four things every e-commerce business needs on its website
"Pay per click," SEO, e-mail blasts, and affiliate programs (oh my)
Generating favorable product reviews without paying for them
Social media marketing strategies that actually work
Taking advantage of eBay's and Amazon's marketing resources

Presenter: Cliff Ennico
CLIFF ENNICO (www.cliffennico.com), a nationally recognized authority on small business legal and tax issues, is best known as the former host of MONEYHUNT, the PBS television series for entrepreneurs. He is the author of 16 books, including “The Crowdfunding Handbook: Raise Money for Your Small Business or Startup with Equity Funding Portals”, and judges business plan and elevator pitch competitions nationwide.

An attorney and small business consultant based in Fairfield, CT, he has launched thousands of businesses in his 40-year career.

SCORE offers Free Business Counseling
To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https://fairfieldcounty.score.org

SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.