Marc Chapon Part Two - Reignite Passion And A Guide To Pinterest

???? Marc Chapon used to be a Chef in a Michelin starred restaurant in Paris. Three years ago, he left his job to create his first E-commerce store. He is now making 6 figures income monthly thanks to E-commerce only. Marc’s success story has inspired “Spocket” to write articles about him. Marc is not your typical “guru” and is well known to be brutally honest. He strives to teach his students how to build a sustainable business by working with local suppliers and advertise products on unsaturated platforms such as Pinterest. Marc is a Founding Member and active participant in The Dropshipping Council.

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Episode 138 - Marc Chapon Slides
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TIMECODES:
00:00 Intro
01:57 How are things going with you?
02:41 Do you still have contacts in the restaurant industry or in the food industry at large?
04:43 As you say you're turning your passion for food into an e-commerce project, is there anything else you can tell us about this?
11:14 In the nine months that we've last talked, how did those Pinterest ads managed to maintain consistency or have they perhaps run into issues that you had to resolve?
13:33 What have been the ground rules for making a Pinterest ad effective and then are they specifically images or are there also video ads on the platform as well?
15:02 Pinterest Ad Example
27:58 Have you attempted video just to see if it would enhance the visual aspect of it?
29:36 Do you receive user generated content like testimonials reviews?
39:31 Pinterest Campaign Builder Demo
50:23 Are you using keywords to expand or reduce the audience size?
55:37 Are you funnelling people to an Etsy posting or is it to a website?
56:32 Another thing I’m wondering about Pinterest is how much weight is it pulling organically? How has Pinterest’s organic side worked for you?
01:07:14 Since the last time we talked, has your puzzle come into clearer focus? New pieces been added to it? Has there been really major revelations that have reshaped your thinking about what you're doing?
01:15:07 Any parting wisdom and let people know how to reach out to you

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