Live: Explore China's first-ever live streaming e-commerce festival 72小时不打烊 广州直播节

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Guangzhou is holding the world's first online livestream e-commerce festival from June 6th to 8th. Some 200,000 live streaming shows take place across the city to promote both local and global products. It is held online on China's largest online shopping site Taobao and a number of leading livestream platforms, including Douyin, Kuaishou, and others. The move can be seen as a way to boost sales online as the economy has suffered due to the COVID-19 pandemic. Join CGTN's Omar Khan and Chen Yilin as they explore the event's main venue in Canton Tower and bring you the behind-the-scene story from Viya, one of the top e-commerce live streamers in China.
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E commerce Divers

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