LinkedIn tops B2B influence rankings, Google defends AI Search, Meta improves e-commerce efficiency

LinkedIn has been named the number one platform for influencing B2B decision-makers, according to new research from CMB on behalf of LinkedIn.
With 98% of Fortune 500 CEOs using LinkedIn as their primary or only social media platform, the takeaway for marketers is clear — if your brand is aiming to reach senior leadership or high-value business buyers, LinkedIn should be a central pillar in your strategy.

Google says AI features in Search are leading to more queries and higher-quality clicks, countering fears that AI summaries might hurt website traffic. For marketers, it reinforces the importance of preparing content for AI-powered search results, where visibility could mean capturing a more engaged audience ready to take action.

Meta has expanded its Advantage+ Shopping Campaigns with predictive budget allocation across creative variations in real time. For e-commerce advertisers, it could translate into smarter spend distribution, with campaigns automatically shifting resources toward the ads most likely to drive conversions — a potential game-changer during competitive sales periods.

I hope this has given you some insights into what's trending in marketing this week. If you learned something, drop a like. If you found it valuable, share it with your network. For the Colling Media Marketing Minute, I'm Doug Campbell.

Topic Outline & Timestamps

LinkedIn’s Influence in B2B Marketing (0:00 – 0:35)
Research by CMB for LinkedIn shows LinkedIn as the top platform for influencing B2B decision-makers.
98% of Fortune 500 CEOs use LinkedIn as their main or only social platform.
Strategic takeaway: Essential for targeting senior leadership and high-value buyers.

Google Search & AI Features Impact (0:36 – 1:05)
AI in Search increases queries and improves click quality.
Counters fears of traffic drops due to AI summaries.
Marketers should optimize for AI-powered search visibility.

Meta’s Advantage+ Shopping Campaign Update (1:06 – 1:35)
Predictive budget allocation across creative variations in real time.
Smarter spend distribution toward highest-converting ads.
Strong potential during competitive sales periods.

Closing Remarks (1:36 – 1:50)
Recap of marketing trends.
Call to like and share if valuable.
Sign-off from Doug Campbell for the Colling Media Marketing Minute.

Quiz

According to new research, what percentage of Fortune 500 CEOs use LinkedIn as their primary or only social media platform?
A) 75%
B) 85%
C) 98%
D) 100%

What is the main benefit Google claims from AI features in Search?
A) Reduced click costs
B) Increased ad impressions
C) More queries and higher-quality clicks
D) Decreased bounce rates

How does Meta’s updated Advantage+ Shopping Campaigns improve ad performance?
A) By lowering CPC
B) By predictive budget allocation toward better-performing creatives
C) By adding more ad placement options
D) By increasing organic reach

What should marketers prioritize if they want to reach senior leadership and high-value business buyers?
A) TikTok
B) YouTube
C) LinkedIn
D) Email marketing

What is the speaker’s sign-off phrase for this segment?
A) “For the Colling Media Marketing Recap”
B) “For the Colling Media Minute”
C) “For the Colling Media Marketing Minute”
D) “For the Colling Media Newsflash”

Answer Key: C, C, B, C, C

FIND OUT MORE ABOUT COLLING MEDIA https://collingmedia.com

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