LinkedIn Ads vs Google Ads for B2B

AJ Wilcox  shares actionable strategies, including the vital three-stage funnel approach, to generate quality leads and achieve significant ROI on LinkedIn.


 


Here are three things you’ll learn in this episode:


 


????  LinkedIn's Niche Power for B2B: AJ highlights LinkedIn's unique ability to target professionals based on their job titles, industry, and company, making it an invaluable platform for business-to-business companies with a clearly defined ideal customer profile.


 


???? The Importance of a Multi-Touch Funnel on LinkedIn: AJ emphasizes that direct "book a demo" ads often fail on LinkedIn. Instead, a successful strategy involves a three-stage funnel: initial value-driven content, followed by informational assets, and finally, a direct call to action to build trust and generate qualified leads.


 


???? Understanding LinkedIn's Lead Quality vs. Intent: AJ explains that while LinkedIn often delivers higher quality leads (the right professional audience), their initial intent might be lower compared to search engine users. Therefore, nurturing leads through education is crucial for conversion.


 


About AJ and B2Linked:


 


- Website: https://b2linked.com/


- LinkedIn: https://www.linkedin.com/in/wilcoxaj/


 


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