LinkedIn Ads Budgets and Bidding Tips with AJ Wilcox (B2Linked)

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LinkedIn Ads expert AJ Wilcox, founder of B2Linked, shares his top PPC budget management strategies to stop overspending and improve ROI.

Learn how LinkedIn really handles budgets, why “Maximum Delivery” is usually a trap, and how to take control of your ad spend with smarter manual bidding and automation tools.

???? What You’ll Learn:

- Why LinkedIn can overspend your daily budget by up to 50%
- The truth about Maximum Delivery vs. Manual Bidding
- AJ’s go-to CPC bidding strategy (starting around $7 per click)
- Tools to automatically stop overspend
- Why spreadsheets aren’t enough for budget tracking.

About AJ Wilcox:
Founder of B2Linked, the world’s leading LinkedIn Ads agency, and host of the LinkedIn Ads Show Podcast.

https://b2linked.com/
https://b2linked.com/podcast

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