"Level Up Your Live Selling: Tips for E-Commerce Part 2"

Live selling is a new trend in e-commerce that is changing how people shop. This is because shoppers are more willing to purchase a product if they can do so with ease and convenience.
You can read more from this blog post:
https://www.giosg.com/blog/live-selling-in-e-commerce-the-best-way-to-sell-to-gen-zs

What is Live Selling in E-commerce?
Live selling, which also goes by the name live shopping, refers to the act of different retailers showcasing some or all of their products via live streams. To live stream their products, most retailers utilise social media platforms to help them reach many people in one go. After encountering the live stream by accident or in a planned manner, clients can then make purchases from these retailers in real time.

Most elements of this type of e-commerce selling are in the form of informative, educational, and entertaining content, for example, tutorials and try-on demos.


Collaborate with Influencers
Gen-Z and millennials tend to follow the advice of influencers a lot. And since these groups of individuals shop online the most, you should use influencers to gain the upper hand as a retailer.

Using influences will not only boost your brand's exposure, but it will also boost your overall profits. On average, companies generate a revenue of up to 6.5 USD for every 1 USD they invest in influencer marketing. Hence this is a tip that you should use.

Utilize your Email Efficiently
Emails are a great tool to utilize if you wish to contact your clients before you host a live stream. Sharing your live stream link to your clients and potential clients beforehand will help them prepare to attend the live selling event.

Of course, you might have to share many emails at once, but the returns are well worth the effort.

Promote your Live Selling Event

If consumers do not know about your live selling event, they cannot attend it, which means low profits. Therefore, you should utilize all the resources that you have at your disposal to promote the live-selling event. These resources include:

Social media channels
Your website
Emails and so on
Live Shopping through Websites
If you, as a retailer, have a website, you can use it to carry out live shopping events. Of course, you have to make some adjustments to your site, for example, embedding live streaming capabilities to your site but the returns from this investment are a phenomenon.

Moreover, since you will be utilizing your site, you can quickly gain an insight into how the live selling event went via online monitoring tools such as Google analytics.

Utilize Timers
When you utilize timers to signify hot deals that are about to expire, individuals get the urge to nub these items as fast as possible. It's called the persuasion principle of scarcity. You can see this trick in action in the companies that slap "limited edition" on goods to sell them faster.

Therefore, utilize a timer and watch as people rush to buy the products before the clock hits zero.

Host Giveaways and Run Polls
To grab the attention of your consumers, make the live selling event lively using fun activities such as polls, trivia, and games. Moreover, you can motivate your customers to participate by offering giveaways for individuals who participate or win these games. Doing so will keep consumers in your live selling event for longer, boosting your sales in return.

Share Links
Live selling events hinge on retailers sharing product links. Otherwise, how will clients get to the products that you are selling?

Sharing product links during your live selling event will make live shopping easier for your customers. Moreover, it will boost sales as this link redirects potential buyers to the items they wish to purchase.

Multi-Stream
When it comes to live selling, if you wish to boost your sales immensely, you must multi-stream. Of course, consumers tend to be more active on specific sites. However, multi-streaming will help you reach even more consumers using a single live stream.

Shoppable Videos
Shoppable videos are simply marketing videos that contain retail products. Retailers then embed links onto these videos to redirect potential buyers to the product on the video. As a retailer, you should also utilize this skill to boost your sales on live selling events. Stats show that retailers who use this trick gain a 30% increase in conversion rates.

The e-commerce industry is a unique market with many different opportunities. One of these opportunities is live selling, which allows companies to sell products in real-time.

Live selling has been an effective way for brands to connect with their customers and increase sales, but it is not without its challenges. To make the most out of live selling, companies need to be ready for a shift in consumer behavior.
The best way to sell to Gen Zs is by using shoppable videos that allow them to shop from the comfort of their homes and chat with the company's representatives on live chat.
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