Lesson 5: The Value of UX

Why does UX matter? This lesson showcases the immense value UX brings to users and businesses alike. From improving customer satisfaction and driving revenue to reducing costs and enhancing brand loyalty, discover how investing in UX pays off in the short and long term.

What you'll learn in this lesson:

- Why design-driven companies have a proven competitive advantage
- Areas where good UX can have a significant business impact
- Why bad UX can be expensive and harmful to a business

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About the instructor

Hey there! I'm Ruben, a freelance UX Lead with 20+ years of experience. Since 2004, I’ve applied human-centered design to dozens of digital products, creating experiences that have reached millions. I’ve co-founded a design agency and worked across travel, logistics, fintech, and e-commerce. I love turning complex challenges into intuitive designs that align business needs with user goals. Fueled by empathy and backed by data, I craft UX strategies that make a real impact. Plus, I’m passionate about mentoring and training others in the UX field. Check my portfolio at https://www.rubenboerhof.nl/ where you’ll find a selection of case studies from my recent work. Dive in, and if you like what you see, let’s chat about how we can work together.

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About Learn UX Today

Learn UX Today is a step-by-step course packed with real-world examples. No expensive bootcamp or lengthy training, but 20 easy-to-understand video lessons that teach you the foundations of UX. Knowledge that you can apply the same day. If you are a non-designer, this course is specifically for you. Whether you are a business manager, product owner, marketer, or developer. The field of UX design has something to teach you. Watch all videos: https://www.youtube.com/@learnuxtoday

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Read more about the value of UX

Design-Driven Companies Outperform S&P by 228% - Design Management Institute Article
https://www.dmi.org/blogpost/1093220/182956/Design-Driven-Companies-Outperform-S-P-by-228-Over-Ten-Years--The-DMI-Design-Value-Index

Lead with Design. End with results - Adobe Article
https://landing.adobe.com/en/na/products/marketing-cloud/350450-forrester-design-led-business-infographic.html?sdid=7WQ465CK&mv=other