La Perla & BigCommerce - The end of one-size-fits-all ecommerce

Discover how La Perla revolutionized their e-commerce strategy with BigCommerce, moving away from a one-size-fits-all approach to create a truly global and personalized shopping experience.

In This Video:

Introduction to BigCommerce: Mark Adams introduces BigCommerce as a leading e-commerce platform that empowers brands to build engaging digital experiences, attract customers, optimize conversion rates, expand into new channels and geographies, and operate efficiently.

Migration Success Story: Lee Longhurst shares how La Perla migrated from Magento to BigCommerce during the pandemic, allowing them to swiftly adapt to changing consumer behaviors and expand internationally.

Global Expansion: Learn how La Perla entered over 100 new countries by utilizing BigCommerce's native multi-currency price lists and Global-e's dynamic pricing based on shipping costs and taxes.

Localization Strategies: Longhurst discusses important localization considerations, including translating text, adapting calls-to-action, displaying localized sizing information, and optimizing payment methods and URLs for SEO.

Technical Challenges: Hear about the challenges of preventing broken links across localized sites and how La Perla used BigCommerce's API to programmatically redirect users seamlessly.

Future Plans: Discover La Perla’s future ambitions to leverage BigCommerce's multi-store, multi-geo capabilities, and multi-location inventory for buy online, pick up in store services.