[Kenshoo] Amazon in the Weeds: Important nuances and best practices for Amazon advertising success

Megan Harbold is the VP of Global Strategic Consulting at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Kenshoo is a leading Amazon partner and is considered the number one Amazon Advertising solution for e-commerce marketers.

Megan is an expert in e-commerce and Amazon advertising, digital marketing, and consumer and client relations. Prior to joining Kenshoo, Megan was the Vice President of e-Commerce at The Mars Agency. She holds an MBA in Marketing from the York College of Pennsylvania.

In this episode…
When selling on Amazon, it’s important to stay aware of the platform’s various key advertising nuances. For instance, if you want to get a clear and accurate picture of the performance of your listings, you’ll have to look beyond what Amazon is reporting.

The best way to do this is with a third-party software, such as Kenshoo. Kenshoo helps brands navigate all of the important nuances within the platform so that they can achieve Amazon Advertising success. For example, Megan Harbold of Kenshoo explains that brands should take a customer-first approach when promoting listings, as Amazon is more centered on consumers than keywords.

In this episode of Buy Box Experts, Eric Stopper talks to Megan Harbold, the VP of Global Strategic Consulting at Kenshoo, about some of the key advertising nuances on the Amazon platform. They discuss how to create a strategy around Amazon's customer-focused approach, when brands should start thinking about automation, and how Kenshoo can help you take your Amazon Advertising to the next level. Stay tuned.

Sponsor for this episode...
Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace--not only producing greater revenue and profits but also reducing or eliminating your business’ workload.

Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.

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