Jumping from retail to e-commerce on Alibaba.com with low glycemic pasta

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For Bryan Guadagno, CEO of It's Skinny, it was clear: build his product and business first then scale the brand. Three years later, it's apparent that strategy worked for the company based in Austin, TX. After starting with selling his low glycemic pasta via retail, he expanded to e-commerce.

With benefits like 0% commission, a dedicated customer success manager, and access to new distributors he couldn't find anywhere else, he began selling on Alibaba.com. So what's his top piece of advice? Find something that means enough to you where you can have a singular focus and to be purpose driven.

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Alibaba.com is one of the largest B2B wholesale e-commerce marketplaces in the world that connects B2B buyers and sellers. Whether you are a business owner sourcing for your company or a manufacturer ready to sell your products, you can find your place on Alibaba.com.

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