Julie Bornstein: Building the Future of Fashion with AI

In this episode of Generative Now, Lightspeed partner Michael Mignano sits down with the former Stitch Fix COO and founder of The Yes, Julie Bornstein. They talk about Julie’s latest venture: Daydream, an AI-powered fashion discovery engine built for the LLM era. Julie shares how her decades at Nordstrom, Sephora, and Pinterest shaped her vision, why now is the moment for natural language search in shopping, and how AI will transform fashion.

00:00 Introduction to the Interview
01:06 Julie Bornstein's New Venture: Daydream
02:44 The Evolution of E-commerce and AI
03:28 From Nordstrom to Daydream
05:35 Technological Innovations in Fashion
12:02 The Yes: Launching During a Pandemic
15:15 Acquisition by Pinterest and Future Plans
17:49 The Vision for Daydream
22:57 Introduction to Style Passport
23:27 Iterative Shopping Experience
24:02 Bringing Brands Together
24:45 Technical Implementation of Models
25:24 Challenges with Large Models
26:12 Building Mini Models for Fashion
27:28 Competition from Large Model Providers
30:25 Video Shopping and Social Media Integration
31:43 The Role of Agents in Shopping
35:20 Future of Shopping Interfaces
37:13 Being a Serial Founder
41:48 Launch and Future Plans
43:09 Conclusion and Farewell

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