Is It Too Late For Snapchat To Embrace Business Accounts? - Digital Coffee 17th July 2020

https://www.spiderworking.com/facebooklive

00:00 Start

00:39 Snapchat launching brand accounts
* Ecommerce stores
* Highlights
* Featured lenses
* Better analytics
* Web access
* Select brands at the moment but opening to all businesses later this year
https://forbusiness.snapchat.com/blog/introducing-brand-profiles

03:45 Snapchat Goes All TikTok with new Navigation Test
* Tap to advance, swipe to exit slide up for next story
* When new TikTok users arrive will this make it more intuitive?
https://twitter.com/artb2668/status/1282762759885774848

05:46 Pinterest algorithm update
* No longer just based on engagement
* ‘Maintain the health of the overall Pinterest ecosystem.’
* Show more. New pins so feed doesn’t get stale
* More video pins with ‘actionable ideas’
* Representative of diverse backgrounds
* If you use Pinterest in your marketing. Create video and don’t rely solely on engagement.
* New people should discover your content
https://www.socialmediatoday.com/news/pinterest-updates-feed-algorithm-to-boost-specific-content-types-in-additi/581437/

08:44 YouTube shows you other videos your viewers have watched
* Get to know your audience better
* Look for topics that work with your audience
* Look for collaborations
* Won’t work with kids content
https://www.youtube.com/watch?v=-tfENH7xKJo

10:40 TikTok Ads for all
* All businesses can now use TikTok ads
* TikTok has ad credits to get you started
https://newsroom.tiktok.com/en-us/tiktok-for-business-launches-new-smb-solutions

12:21 Is LinkedIn about to launch virtual meetings?
* Connects to existing video conferencing software
* Set up and send meeting in messages
* Will this be like Facebook Rooms?
https://twitter.com/wongmjane/status/1283098415631491072

13:59 Facebook testing icon to show you unread posts in a group
* It’s hard to keep up with all the posts in a Facebook group. Even your own. You have to scroll through all the threads with comments and engagement first.This means you could miss offensive or spammy comments.
* A new badge on Facebook groups will indicate the posts you haven’t seen yet as you scroll
https://twitter.com/TexanMeg/status/1281902414711291904