Is E-Commerce Right for Your Business?

Merci ! Partagez avec vos amis !

Vous avez aimé cette vidéo, merci de votre vote !

Ajoutées 4 années by admin

112 Vues

E-Commerce has many benefits: People spend money online, it can cost less than a storefront, and online customers mean people can buy from anywhere. But before you dive head first into an e-commerce site, have you made sure your business is ready to manage it? We will go over E-Commerce basics and Business Model 101 to make sure you should pursue E-Commerce.

--Your Value Proposition?
-Your target customer (customer personas)? And audience (who is interested in your products/services)?
-E-Commerce cost center and financial impact? Branding, Web Development, Shopping carts, Distribution channels
-Business Model Canvas (Channels to distribute, Marketing relationships CRMs
-Actionable steps? Platforms? With or without Amazon? With or without Etsy? Services platforms such as Upwork? Shopify?
-Metrics, Milestones, Sales? How do I know it's working? Time to pull the plug? How to pivot your e-commerce strategy (based on customer feedback?