Is E-commerce luck?

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I've been doing ecommerce for over 3 years full time and have done over 3 million in sales. I started with Shopify dropshipping, mainly doing Facebook and Instagram ads but also using other platforms such as TikTok, Snapchat, and Pinterest. Then I moved on to focusing on longer-term brands and now my main focus for the past year and a half has been Etsy. Etsy is a marketplace such as Amazon or eBay specifically focusing on unique/handmade goods.

The longer-term brands I run are in confectionary (sweets) and home goods. The Etsy stores I run are in jewelry and home goods. My main goal this year is scaling my Etsy stores to 10 million in revenue and expanding my product range in jewellery.