Instagram And YouTube Want Your Ecommerce Advertising Dollars - Digital Coffee 26th June 2020

https://spiderworking.com/blog/2020/06/26/instagram-youtube-want-your-ecommerce-advertising-dollars-digital-coffee-26th-june-2020/
00:00 Start

00:37 More businesses will be able to sell on Instagram
* any eligible business or creator account with at least one eligible product can use shopping tags
* Expanded to creators
* Musicians selfing march
* Creator launching a range of products
* Still all physical products
* Must link to a single website, this is not for affiliates
https://business.instagram.com/blog/upcoming-changes-commerce-eligibility-requirements/#

02:38 New Facebook Live Tools
* Facebook Live Producer got some updates
* You’ll be able to add overlays and live ticker streams
* Show comments on the screen
* Feature a link on your video - will this be clickable?
* Obvious swipe at third party tools but I love my eCamm
https://www.facebook.com/groups/marismithleaders/permalink/3208931822556714/

04:52 New ‘Send’ button on LinkedIn
* As spotted by Louise Brogan
* Send a post as a DM
* Open conversations
https://www.youtube.com/watch?v=UNT71zTvFVE

06:21 YouTube shoppable products ads
* When an ad is running product catalogue will display below
* Looks very Facebooky
* Google has done a lot over the last few months to attract eCommerce business
https://www.socialmediatoday.com/news/youtube-tests-new-shoppable-product-ads-launches-video-action-campaigns/580133/

07:56 Twitter voice tweets
* Spotted by @MayKingTea
* Audio tweets, a quick way to tweet
* Testing on iOS only
* Accessibility issues - no captioning
https://twitter.com/MayKingTea/status/1273564257393704965

11:29 Instagram ads without a Facebook page
* US & Turkey only at the moment
* Only if you’ve never created a promoted post or ad before
* No need to connect your Instagram account with Facebook to make ads
* We’ve seen deeper integration of Facebook but this could be a way for Facebook to get revenue from people who don’t want to ever be on Facebook
* Downside - harder to measure results
https://www.adweek.com/programmatic/instagram-ads-can-now-be-created-without-linking-to-a-facebook-ad-account/

13:25 LinkedIn stories hit Australia
* When will we get them?
* Do we want them?
* You have specific privacy options for Stories that can hide that you watched stories
* Stickers available that are ‘bouncy’ and maybe not for LinkedIn diehards
https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/