"I started my business at 56" #shethepeople #entrepreneur #ageisjustanumber

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Featuring: @nishthas.handmade - “My mom had a knack for art & crafts since she was in her teens but as we know back then neither there were any platforms to showcase such talent nor encouragement from family. While living in the hills in childhood, she picked up crocheting from a local there & has been doing it ever since. One day, 3 years back mom showed a piece of crochet jewellery she made with metallic earrings & threads. It was very unique & she told me, ‘I want to show this to people, this is my creation & what if others like it too!’. Back then we did not have any followers but I anyway shared the photos & surprisingly we not only got praise but many orders. The photos reached so many people that we got booked up for the next few months.
My mother has always been a risk taker & always has high hopes, she took out a big chunk of money from her salary of being a school teacher & invested in this crocheting business. Mum was 56 when she started this new phase of her life. It took time to reach people other than our acquaintances but in a few months we had tens of orders.
My mother also had a passion for singing and did her MA in music but her parents weren’t ready to send her away for a career at such a young age so she was married to my dad & was expected to be a homemaker. For financial reasons, she took her teaching job. After working at her school for 27years, she realised the sexism that went on in her workplace which she had earlier ignored thinking it was normal. The crochet business gave her a voice & the orders going up made her confident. Finding it difficult to manage both she decided to quit her day job to focus on the business. She started to learn about managing money, something no one teaches women to date.
It’s 3 years of this business & we have tripled in the profits yet our family members refuse to take it as a real business, they say, ‘accha hai samay beet jata hai tumhara.’
We also started training women in crocheting so that we can provide women with a skill to build a business or just as a hobby for themselves. Crocheting is still seen as a woman’s hobby & men refrain from trying their hands on it or even wearing it for sexist societal notions.”

#shethepeople #entrepreneur #ageisjustanumber #handmadecraft

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