Ever wondered how you can improve your Facebook ads results without increasing your budget?
In this video, I explain how we got one of our clients a 7.95X Return On Ad Spend by improving the Quality Score for the ad creative. This is an essential part of the ad auction process and you can actually win ad placement while having a smaller budget than your competitors by having a better quality score.
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0:00 - Intro
0:37 - The Facebook Ad Auction Process
1:43 - Facebook's 5 Different Quality Scores
2:55 - What Determines Your Ad Quality
4:33 - Best-Case Scenario Quality Score
4:55 - The Flywheel Effect / Why It Matters
5:30 - How To Increase Your Facebook Ads Quality Score
10:35 - Ad Quality Best Practices
12:33 - The Ad Relevance Diagnostics Cheat Sheet
14:02 - How We Got A 7.95 ROAS For Our Client
15:27 - Invite To Join My Facebook Group
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Access the Ad Relevance Diagnostics Cheat Sheet here:
https://www.facebook.com/business/help/436113280262012?id=561906377587030
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Links/sources discussed in this video:
What is ad quality:
https://www.facebook.com/business/help/423781975167984
Tips to Make Your Ads Resonate:
https://www.facebook.com/help/840059356036765
Best Practices for Cost Effective Ad Creatives on Facebook:
https://www.facebook.com/business/help/1991663177718491
Best Practices to Make Your Ad More Engaging:
https://www.facebook.com/business/help/370852930116232?id=271710926837064
Low-quality attributes for Facebook Ads:
https://www.facebook.com/business/help/1767120243598011
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???? Join my Facebook group ????
[https://www.facebook.com/groups/603420087621903](https://www.facebook.com/groups/603420087621903)
(In this group, we share tactics for E-Commerce, Paid Advertising, Social Media, Conversion Rate optimisation and everything and anything related to growing your online business with digital marketing).
Connect with me on social media:
???????? Follow me on Instagram:
https://www.instagram.com/ole_strand
???????? Follow me on TikTok:
https://www.tiktok.com/@ole_strand
???????? Connect with me on LinkedIn:
https://www.linkedin.com/in/ole-strand-24538b174/
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Want me to help you in a 1-on-1 setting? ???? Book a consultation in my calendar here:
https://calendly.com/strand-media/60-min-fb-ads-1-1-consulting
Want us to manage your ads for you? ???????????? Book a free strategy call in my calendar:
https://calendly.com/strand-media/free-strategy-session
I hope this video was helpful. I would highly appreciate a thumbs up ???? and if you want to see more videos of me, make sure to subscribe to the channel!
Have a wonderful and productive day ahead! ????
#facebookads #howtoadvertiseonfacebook #facebookadsstrategy
In this video, I explain how we got one of our clients a 7.95X Return On Ad Spend by improving the Quality Score for the ad creative. This is an essential part of the ad auction process and you can actually win ad placement while having a smaller budget than your competitors by having a better quality score.
-------------------------------------------
0:00 - Intro
0:37 - The Facebook Ad Auction Process
1:43 - Facebook's 5 Different Quality Scores
2:55 - What Determines Your Ad Quality
4:33 - Best-Case Scenario Quality Score
4:55 - The Flywheel Effect / Why It Matters
5:30 - How To Increase Your Facebook Ads Quality Score
10:35 - Ad Quality Best Practices
12:33 - The Ad Relevance Diagnostics Cheat Sheet
14:02 - How We Got A 7.95 ROAS For Our Client
15:27 - Invite To Join My Facebook Group
-------------------------------------------
Access the Ad Relevance Diagnostics Cheat Sheet here:
https://www.facebook.com/business/help/436113280262012?id=561906377587030
-------------------------------------------
Links/sources discussed in this video:
What is ad quality:
https://www.facebook.com/business/help/423781975167984
Tips to Make Your Ads Resonate:
https://www.facebook.com/help/840059356036765
Best Practices for Cost Effective Ad Creatives on Facebook:
https://www.facebook.com/business/help/1991663177718491
Best Practices to Make Your Ad More Engaging:
https://www.facebook.com/business/help/370852930116232?id=271710926837064
Low-quality attributes for Facebook Ads:
https://www.facebook.com/business/help/1767120243598011
-------------------------------------------
???? Join my Facebook group ????
[https://www.facebook.com/groups/603420087621903](https://www.facebook.com/groups/603420087621903)
(In this group, we share tactics for E-Commerce, Paid Advertising, Social Media, Conversion Rate optimisation and everything and anything related to growing your online business with digital marketing).
Connect with me on social media:
???????? Follow me on Instagram:
https://www.instagram.com/ole_strand
???????? Follow me on TikTok:
https://www.tiktok.com/@ole_strand
???????? Connect with me on LinkedIn:
https://www.linkedin.com/in/ole-strand-24538b174/
-------------------------------------------
Want me to help you in a 1-on-1 setting? ???? Book a consultation in my calendar here:
https://calendly.com/strand-media/60-min-fb-ads-1-1-consulting
Want us to manage your ads for you? ???????????? Book a free strategy call in my calendar:
https://calendly.com/strand-media/free-strategy-session
I hope this video was helpful. I would highly appreciate a thumbs up ???? and if you want to see more videos of me, make sure to subscribe to the channel!
Have a wonderful and productive day ahead! ????
#facebookads #howtoadvertiseonfacebook #facebookadsstrategy
- Catégories
- E commerce Divers
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