How You Can Build A Million Dollar Clothing Brand | NLN #80 ft. Justin P

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Meet Justin Phillips, a proud Howard University graduate and the founder of The Last eCom Co LLC. He's also a Co-Founder of Support Black Colleges, playing a key role in its successful launch and growth. Justin's passion for teaching and marketing has led to running several 6 and 7-figure brands and consulting for larger ones. With expertise in sales, marketing, and e-Commerce, he's collaborated with major brands like NBA, Shopify, and NBA2k. Beyond business, Justin is an avid reader, constantly expanding his knowledge to inspire and educate others. His impact is truly remarkable.

Topics covered:
0:00 Intro
01:41 The Black Market of Marketing
06:49 Justin Phillips: Starting a Business To Afford His Music Career
08:17 The Beginning of Edutainment
11:19 How I Went From Wanting a Music Career to Starting a Business
13:52 Why My Merch Brand Started Growing
15:19 What My First Steps To Growing My Brand
18:19 Deciding Your Path in The Creator Economy
22:50 Justin Phillips: Our Business Model Was Wrong
25:28 Justin Phillips: Customer Scandal
28:17 How to Handle High Customer Demand
37:09 Starting a merch Brand in 2023
43:27 How to Decide on Merch Quality
47:39 Merch Suppliers 101
06:07 Separating yourself from your business


This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.

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