How to Use TikTok Ads to Promote Your Small Business

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In this video, TikTok’s Vanessa Gaik is joined by Kate Hewko to discuss ads on TikTok, content creation, and what makes TikTok so unique.

0:00 Intro
1:03 Intro to Kate Hewko
2:20 How Kate Hewko got started as a small business
4:00 How Kate Hewko got started on TikTok
5:25 Kate Hewko's creative process
6:51 The most surprising thing about TikTok
8:40 Small business advice if you're just getting started on TikTok
10:49 Funniest thing about TikTok
11:45 Incoporating Shopify into your strategy
13:09 Ad campaign concepts
14:55 What Kate Hewko loves the most about TikTok

Follow Kate Hewko on TikTok: https://www.tiktok.com/@katehewko

Dive further into the world of TikTok:
This is How the TikTok Algorithm Works: https://lat.gr/Algorithm-TikTok
How to Get More Followers on TikTok: https://lat.gr/FollowersonTikTok
The Best Time to Post on TikTok in 2022: https://lat.gr/BTTP-TikTok

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