How to skyrocket your e-commerce brand with Pinterest marketing

In this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest marketing.

Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for major shopping events like Black Friday and the holiday season. Tune in for valuable insights on how to make the most of Pinterest for your business.

00:00 Introduction
00:22 Meagan's Journey with Pinterest
05:55 The Evolution of Social Media
08:50 Navigating Ads on Pinterest
13:33 Pinterest for Business Owners
16:39 Creating Effective Content for Pinterest
21:51 Adapting Content Across Platforms
25:12 Avoiding Trends for Lasting Content
25:24 Using Personal Content Effectively
26:29 Understanding Audience Curiosity
27:17 Middle of the Funnel Content
27:35 Explaining Product Value
28:57 Mixing Funnel Content
29:18 Pinterest Content Types and Strategies
29:57 Importance of a Healthy Content Ecosystem
30:25 Pinterest's Algorithm Preferences
31:58 Using Video Content for Engagement
32:12 Driving Traffic with Image Pins
33:53 Understanding Pinterest's User Experience
36:41 The Customer Journey and Attribution
42:49 Planning for Holiday Season on Pinterest
46:55 Organic vs. Paid Strategies
49:37 Final Thoughts and Contact Information

Meagan’s Website: https://meaganwilliamson.com/
Meagan on Instagram: https://www.instagram.com/meaganawilliamson
Meagan on Pinterest: https://ca.pinterest.com/rowhousenest/
Meagan on Threads: https://www.threads.net/@meaganawilliamson
Meagan on TikTok: https://www.tiktok.com/@meaganawilliamson

Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/

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