How To Set Up & Install The Facebook Pixel in 2025

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Without it, you’re blind—you can’t track what people do on your site or learn what’s actually working.

A Pixel lets you:
✅ See which ads drive sales/sign-ups
✅ Retarget people who showed real interest
✅ Optimize campaigns with data, not guesses

If you’re starting with ads and don’t know where to begin—start with the Pixel. It’s the foundation of every profitable campaign.

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