How to Sell Better than Amazon

Happy New Year! The FINAL episode before our beak is here. Welcome to Writing with Authors! The How to Sell Better than Amazon Author, Sam Mallikarjunan, is here with tons of value and tips for success. Enjoy the show.

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About the Book: 'How To Sell Better Than Amazon' explores the eCommerce applications of inbound marketing, a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive.

This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.

Meet the Author: Sam Mallikarjunan is CEO and co-founder of OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising. Previously, he was Chief Revenue Officer at Flock.com where he helped the company expand in the U.S. which led to quintupling revenue, all while leading a team through the early days of COVID.

As Head of Growth at HubSpot Labs, he created demand for a tool that powers the inbound marketing methodology in which few were familiar, building a member community to 160k+, a blog subscriber base to 100k+, and increasing monthly recurring revenue by 200 times.

Sam was an instructor at Harvard University, teaching Advanced Digital
Marketing, SaaS Economics, and Innovation Management at the Harvard
Division of Continuing Education. He also acted as the Faculty Chair for the Digital Marketing department at the University of South Florida. Sam first entered marketing while hosting an AM/FM talk radio show about cigars because cigar companies kept asking him for advice on “the internet.”

He is co-author of the bestselling book, Inbound Commerce - How to Sell Better than Amazon, which is, thanks to the publisher, ironically available for purchase on Amazon.

Sam has more than 15 years of industry experience and is an avid
podcast guest and industry speaker.

Link to Buy Guest Books: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon/dp/0741481480

Guest Website: www.Mallikarjunan.com

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