How to scale an ecommerce brand in 2023 | Ezra Firestone

In this episode we talk with Ezra Firestone - Founder of Smart Marketer, Zipify Apps, and Boom! by Cindy Joseph, and one of the leading ecommerce marketers in the world - about how to scale up an ecommerce brand in 2023.

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SHOW NOTES

00:00:18 Alex Cleanthous introduces Ezra Firestone, founder of Smart Marketer, Zipify Apps, and an e-commerce store called Boom! by Cindy Joseph
00:01:22 Ezra’s ecommerce journey
00:02:24 The changes in ecommerce technology
00:04:08 Ecommerce strategies
00:05:04 Biggest opportunities for e-commerce in 2023
00:06:33 The battle of ad revenue between giant platforms and networks
00:08:12 The after-effects of COVID-19 and people spending less
00:08:29 US economic policy factors affecting spending
00:10:02 How to win in any period of time.
00:11:34 It’s about the promise, not just the product
00:13:19 Understanding both marketing and product development
00:14:35 How testing your products is essential
00:15:30 How Influencer marketing works
00:16:50 Build a loyal customer community for business success
00:17:55 Why customer service is crucial for building brand loyalty and trust
00:18:05 Ezra’s pre-sale article on Google called "Love Demo Love," where he discusses the formulas they use for influencer campaigns
00:19:46 Ezra explains how to do manual outreach for influencers at Boom!
00:21:12 How Ezra focuses on their CLV
00:22:07 Ezra shares social media strategies
00:23:40 Discount recommendations and suggestions
00:31:30 How to get in touch with Ezra

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LINKS

Smart Marketer https://smartmarketer.com/
Zipify Apps https://zipify.com/
BOOM! by Cindy Joseph https://www.boombycindyjoseph.com/
Ezra on LinkedIn https://www.linkedin.com/in/ezrafirestone

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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.

Hosted by Alex Cleanthous.

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