How to Run Meta (Facebook & Instagram) Ads for Physical Product Brands | Expert Tips

LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO UTILIZE META ADS FOR YOUR PHYSICAL PRODUCT BASED BUSINESS

Joining me today is Meta Ads Specialist and former founder of iland co., Jodie Minto. With over 20 years in business and a seven-figure brand exit under her belt, Jodie breaks down how physical product brands can leverage Meta ads without wasting money or time.

In this episode, we cover:
- How to begin using Meta ads with a limited budget
- Best practices for optimizing your campaigns
- Using Meta ads to grow your audience and your sales
- Mistakes to avoid when scaling ad spend

Whether you’re airing your first ad or looking to improve your ROI, this episode gives you real tactics to use today and avoid rookie mistakes.

Jodie Minto is an award-winning business coach, podcast host, and former founder of the internationally recognised fashion brand, iland co. With over 20 years in business and more than a decade of hands-on experience in fashion and online retail, Jodie built iland co. from a local market stall into a seven-figure global brand, before successfully selling the business in 2023.

Based in Sydney, Australia, Jodie now supports ambitious fashion and lifestyle brand founders through her mastermind, online courses, and private coaching, helping them build profitable, sustainable e-commerce businesses that support their lives, not consume them.
She’s a certified Digital Marketer, Meta Ads Specialist, and Life Coach. Jodie is also the host of Online Store Success, one of Australia’s Top 30 Marketing Podcasts, where she shares practical strategies and real-world insights to help product-based business owners.

TOPICS WE DISCUSS: Meta Ads Strategy, E-commerce Advertising, Small Budget Ad Tips, Physical Product Marketing, Paid Social Media Campaigns

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