How to run facebook ads for shopify?

❌ Where does Facebook advertising for e-commerce go wrong?

#1 ???? Your pixel needs a warm-up
That means you need traffic – so your pixel gets a taste of what it needs to go after.

#2 ???? Facebook – Meta – Insta charges by the impression
Static ads are cool, but using an Advantage Shopping Campaign is more bang for the buck.

#3 ???? You can’t scale with scrappy creatives or products
The ad algorithm is almost entirely powered by AI – all that matters are the product itself and the creative (how you present the product). ????

#4 ???? You don’t need a $3000 daily budget from Day 1
Translates to: 'never copy your competitors' – and most of all, try avoiding the trap of running behind hyper-segmentation.

Key Points to remember while running Facebook ads ????

???? Always check for duplicate Facebook ad campaigns
???? Experiment with Facebook ad goals – don’t just use a sales objective
???? Test with CBO over ABO
???? Separate retargeting campaigns are optional (if you run ‘Advantage+ Shopping’ campaigns)
???? Avoid stacking interests – or any form of hyper-segmentation for custom audiences
???? Use an Advantage+ audience over a lookalike audience
???? Train your pixel to warm up and recognize events
???? Focus on buyers who are most likely to convert
???? Calculate your budget from estimated conversions and your MOV
???? Scale your budget gradually with data
???? Understand thumb-stop/hook-and-hold rate
???? Experiment with lifetime budgets
???? Say something really stupid in hook
???? Create the right kind of offers
???? Turn on ‘Advantage+ Creative Enhancements’
???? Maintain creative hygiene within your ads
???? Set up Facebook ad sequencing to create a funnel
???? Find winning creatives – and reshoot them
???? Don’t forget about Instagram creators. ????
???? Create a solid landing page ‘experience’
???? Don’t turn off comments – use profanity filters instead
???? Set up your Pixel and Conversions API with care
???? Use the Facebook Ad Library to win over competitor’s customers

???????? *Important Links:*

1️⃣ Access to Free eBook with 140+ Niche & Micro Niche Ideas:
https://docs.google.com/document/d/1u...

2️⃣ Access to Free Dropshipping Full Guide
https://drive.google.com/file/d/17RHr...

3️⃣ Access to Free Guide to 9 practical strategies for scaling in Facebook Ads
https://megadigital.ai/en/blog/scalin...

4️⃣ Collaborate with us
https://docs.google.com/forms/d/e/1FA...

(Facebook Ads, Strategy, Marketing, Promotions, Digital Marketing, Mata, Instagram, Dropshipping, E-commerce, Shopify, Social Media, Youtube)

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