How to Run FACEBOOK ADS for Clothing Brands

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If your ad setup still looks like 2018—stacked ad sets, random splits, guessing your way through it—you’re bleeding cash. Meta's changed the game (again), and this time it’s all about simplicity, control, and scale. In this video, I’m walking you through how we're running Facebook and Instagram ads for clothing brands using Meta’s new Advantage+ setup. You’ll see what’s changed, what to avoid, and how to actually scale profitably.

00:00 – Stop wasting money on outdated ad setups
00:18 – Meta's latest update: what’s changed
00:37 – A cleaner, more focused campaign structure
01:22 – Why “Sales” should always be your campaign goal
01:56 – Advantage+ campaigns: what you need to know
02:33 – Campaign optimization score explained
03:02 – The trap of blindly trusting Meta suggestions
04:11 – CBO vs. ABO: pros, cons, and real talk
05:09 – Let winners scale, kill the losers
06:04 – Setting budgets for new vs. established brands
07:06 – Smarter audience tracking with custom segments
08:02 – When to use tools like Triple Whale
09:05 – Avoiding data blind spots with URL tracking