How To Optimize Facebook Ads in 2025 (LIVE ACCOUNT WALKTHROUGH)

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

How To Optimize Facebook Ads in 2025 (LIVE ACCOUNT WALKTHROUGH)

In this video, I show you a live walkthrough of how to optimize Facebook ads in 2025 using a real ad account.

I break down my process for scaling campaigns, increasing daily budgets by 20 percent, and monitoring key performance metrics like cost per purchase and ROAS.

You’ll see how I analyze ad sets, turn off underperforming ads, and use a seven-day window to track spend and performance.

I also share my strategy for launching new ads, testing creatives, and keeping your Facebook advertising system simple and effective for ecommerce brands.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot