How to Navigate Ecommerce Fulfillment Challenges

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As a DTC business, what’s the best way to navigate fulfillment struggles? It’s simple really—communication!

Fulfillment delays are a challenge that all ecommerce businesses eventually face. You don’t have to lose loyal customers in the process! Fulfillment delays may be out of your hands, but your business’s response to this challenge is not.

Learning how to respond to fulfillment challenges is critical to surviving and thriving as a DTC business. The key to navigating fulfillment challenges successfully is to over-communicate with your customers. In fact, if your customer service experience is top-notch, fulfillment challenges can actually be an opportunity to turn a one-time customer into a lifelong fan of your brand.

Today’s video is a short clip from our 2020 Ecommerce Mastermind series, offering tips to help brands navigate the current unpredictable business landscape. Metacake’s co-founders Ken Ott and Bob Strachan are joined by team members Taylor Watt and Brenna Becker to share their insight regarding fulfillment struggles in times of crisis and uncertainty.

Key Takeaways include:

- Times of crisis allow your business’s true colors to shine. Make sure to invest in your customer service team—they are on the frontlines of fan creation!

- A little communication goes a long way! Consider adding a banner on your site’s homepage stating that you may have shipping delays, as well as a notification on the cart page. Be upfront and honest with your customers from the start!

Here at Metacake, our team is PASSIONATE about driving revenue and growth for our clients around the world. We provide not only the expertise and hands-on support you need to scale your store, but also coaching services that educate and INSPIRE our clients.

Stay tuned for more videos from our Ecommerce Mastermind series- SUBSCRIBE!
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Check out our Growth Academy for access to a TON of free resources on Conquering Crisis and More: https://metacake.com/category/blog/

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Author: Ken Ott / Kenneth Ott

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