How to integrate AI agents into your e-commerce team #577

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AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify (https://www.shopify.com/au) Sidekick and Klaviyo (https://www.klaviyo.com/) to Google Ads and Gorgias (https://www.gorgias.com/?gspk=dGVjaHRpbWVzNTMxOA&pscd=partner.gorgias.com&gad_source=1&gad_campaignid=22436197391&gbraid=0AAAAA_Vk7zvWzyqxT5Nc2zMaZsF3bvTXw&gclid=CjwKCAiA55rJBhByEiwAFkY1QAhPiTghqWcLgtYxA4tx8ctaKYBLLDYgeHHR3LD8SQ39LRCOjq0u7hoC1hYQAvD_BwE) . But as David Brudenell, (https://www.linkedin.com/in/davidbrudenell/?originalSubdomain=au) CEO of Decidr (https://www.decidr.ai/) , pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.


In this playbook:

• Why outcome-driven AI agents outperform task-based automations
• How dynamic nudges can respond to real customer behaviour, not rigid templates
• How to train agents to think in margins, lifetime value and profitable product recommendations
• How AI can clean and interpret data to surface insights faster
• Why clean, connected data is the foundation for every effective AI agent
• How to plug agents into your team’s daily workflow so insights move at the speed of ecommerce

Connect with David (https://www.linkedin.com/in/davidbrudenell/?originalSubdomain=au)
Explore Decidr (https://www.decidr.ai/)
Sonia Friedrich's Episode (https://open.spotify.com/episode/18U0sYQqwvcGg4TFliB3g1?si=3a6045716b7d4398)
Mike Rhode's Episode (https://open.spotify.com/episode/60WRm7BghHBIXU9QzQ6tP1?si=1feb1e9866924b96)


SMS us to request a guest! (https://www.buzzsprout.com/twilio/text_messages/2521371/open_sms)


Support the show (https://www.buzzsprout.com/2521371/support)


Want to level up your ecommerce game? Come hang out in the Add To Cart Community (https://campus.addtocart.com.au/feed) . We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.


Connect with Nathan Bush
(https://au.linkedin.com/in/nathbush) Contact Add To Cart
(mailto:hello@addtocart.com.au) Join the Community (https://community.addtocart.com.au/settings/profile?new_state=true&return_to=https%3A%2F%2Fcommunity.addtocart.com.au%2F)
Catégories
E commerce Divers
Mots-clés
ecommerce, podcast

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