How to Get Your Email to the Inbox Using Mailchimp (2023)

Email marketing helps you connect with your audience to promote your brand and increase sales. But before you ever hit send on your campaign, there’s a lot that happens behind the scenes to ensure your content gets to the inbox. In this webinar, we’ll discuss steps you can take to improve email deliverability and to help your emails reach your recipients' inboxes, including setting up email authentication for your custom domain and more.

In this webinar, we will:

- Breakdown key concepts around email deliverability and introduce ways it can be improved
- Provide tips to help ensure your emails make it into the inbox
- Guide you through the process of authenticating your custom domain

*Note - images/content in this video may differ slightly from what you see in your Mailchimp account.

Resources:
• Step By Step Email Creation Using Mailchimp: https://bit.ly/StepByStepEmail
• How to Build Your Email List in Less than an Hour: https://bit.ly/BuildYourEmailListNow
• Strategy and Tips for Successful Email Campaigns: https://bit.ly/MCEmailMarketingStrategies
• What Are the Most Used Email Service Providers in 2023?: https://bit.ly/TopEmailProviders
• 7 Best Email Marketing Courses – For All Budgets in 2023?: https://bit.ly/BestEmailMarketingCourses
• Best Email Newsletter Examples in 2023: https://bit.ly/BestEmailExamples
• How to Write the Best Email Headers in 2023: https://bit.ly/BestEmailHeaders

Register for our upcoming Mailchimp webinars: https://bit.ly/MailchimpWebinars

Timestamps:
00:00 - Introduction & agenda
01:50 - Differences between email deliverability & email delivery
03:00 - Engagement vs. reputation
05:01 - Ways to improve your email deliverability
07:07 - How authenticating your domain helps with email deliverability
08:19 - How to check if your domain is authenticated in Mailchimp
09:56 - How to set up custom domain authentication
16:46 - Best practices & tips for an email deliverability strategy
23:22 - Webinar wrap-up

Find our follow-up resources related to this topic: https://mailchi.mp/mailchimp/email-inbox-resources

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