How to EXPLODE your ecommerce marketing with Keith Hubert - Going Fractional

From Corporate CMO to Fractional Marketing Expert: Keith Hubert's E-Commerce Journey

In this episode of Going Fractional, host Scott Sutter sits down with Keith Hubert, a fractional CMO specializing in e-commerce marketing. Keith shares how he transitioned from leading marketing at Crate Room for 10 years to building a thriving fractional practice helping multiple brands scale from hundreds of thousands to millions in revenue.

What You'll Learn:
✅ How to successfully transition from full-time to fractional work
✅ Why Meta ads and email marketing are the fastest growth engines for e-commerce
✅ LinkedIn strategies that generate $100 per post in revenue
✅ The importance of knowing your true product costs before scaling
✅ Building automated email workflows that drive conversions
✅ Why consistency beats perfection in marketing and social media
✅ How to scope fractional work without burning out

Key Takeaways:

Focus on Meta ads for quick traction in e-commerce
Build 5-6 email welcome flows with strategic discount offers
Test relentlessly and stay consistent with your marketing
Use LinkedIn for authentic networking and business development
Know your breakeven ROAS before spending on ads

Connect with Keith Hubert:
???? Website: Sagum.com
???? Free E-Commerce Audit: FCMOaudit.com
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About Going Fractional:
A podcast dedicated to helping marketing professionals and consultants build successful fractional careers with practical advice, real stories, and actionable strategies.

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