How to create custom events in Facebook for an e-commerce store

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In this video, I’ll show you how to create custom events in Facebook for your online store, so you can track customer actions like product views, add to cart, purchases, and more.

By setting up Custom Events, you can:
✅ Understand your customer journey
✅ Track important conversions beyond standard events
✅ Optimize your ads for higher sales
✅ Build better Custom & Lookalike Audiences

???? What you’ll learn in this tutorial:

What are Facebook Custom Events and why they matter for e-commerce
Step-by-step process to create and install custom events
How to verify events with Facebook Event Manager
Tips for optimizing ads using event data

???? Watch till the end and learn how to maximize your store’s performance with Facebook Custom Events!

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