How to Create Bundle on Amazon FBA Virtual Bundles vs Multi pack Boost Sales by Repeat Customers

Amazon is the largest online marketplace in the world. Searching for multiple products multiple times on Amazon can be a painful & tedious task for buyers. Reducing this pain of customers is extremely important for sellers. As an Amazon seller, you can lessen the hassle of your customers by creating Amazon virtual bundles.

An Amazon product bundle is made of two or more complementary products sold together in one listing. Providing value and convenience, the customer can get everything they need with one click. The most successful bundles typically offer attractive discounts and deals. Virtual bundles are more successful if you create them with the items that are frequently purchased together.

This video is about How to create an Amazon Virtual Product Bundle. Let's get into the action by following the below steps.

First, let’s show you how to select items for virtual bundles, that are recommended by Amazon:

- Hover over Brands Tab
- Go to Brand analytics
- Click on Market Basket Analysis
- Select the reporting range Quarterly
- For display, select My products only
*You can use these brand analytic tools only if you have brand registration.

Some automated combinations will appear on a list. These combinations pretty much tell that people like to buy these together. The higher the percentage (%) in the combination, the better the chances are people will buy this product together, and these are the ones we will create the bundle.

Now let's create the bundle:

- Hover over Brands Tab
- Click on Virtual Bundle
- Add your items here
- Click here on the Add products. You can search the items by ASINs.
- Then add to the bundle.
- Give the bundle a Title that will introduce the items inside the bundle. Don't put any unnecessary keywords. Give a short title within 55 characters.
- Put the bundle price. You can see combined prices showing, this is the price if buyers purchase them individually. But here we come with the best deal for this bundle. Our price will be a discounted price
- Add 5 bullet points for your bundle
- Add a description
- Add images of bundled items. The main image should contain all the bundled components
- Set an SKU for your bundle
- Now click on Save and publish.

Here our bundle is ready.

Amazon virtual bundle is a great way to lessen the buyers' hassle, and also introduce more items in an easy way. That’s a win-win for both sides.

If you require any additional assistance, please leave a comment in the comment section and we will get back to you with the proper solution.

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