How to Create a Complete Shopper Marketing Strategy (Yoan Montolio, Yucca Retail Consulting)

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82% of purchasing decisions are made by shoppers while in front of the gondola and its products.

To convert shoppers into buyers, category managers as well as brand managers have to understand how to create a complete shopper-centric strategy.

During this educational session, Yucca Retail Consulting, CEO & Founder Yoan Montolio will explain the 11-step process he has formulated; which applies to defining brand strategies, as well as category strategies. We’ll also learn how to write a shelving strategy.

Yoan Montolio is a retail expert, with more than 14 years of experience in the French, Mexican & Latin American market. His primary expertise is in category management, shopper, trade & customer marketing, as well as innovation and retail negotiation. Based in Querétaro, Mexico, Yucca Retail brings several services to Latin American buyers and international suppliers such as trainings, workshops, conferences, consulting and execution services through an extensive network of partner agencies.
Yoan Montolio, CEO & Founder
Yucca Retail Consulting

How to Create a Complete Shopper Marketing Strategy (Yoan Montolio, Yucca Retail Consulting)

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PARTENAIRE N°1: PARTENAIRE N°1: TOUTES LES MUSIQUES DU MONDE SUR MJSMUSIC PARTENAIRE N°2: CE LIEN CACHE DES TRÉSORS. ÊTES-VOUS PRÊT À LES DÉCOUVRIR? CLIQUEZ ICI! PARTENAIRES N°3) AJOUTEZ VOS ANNONCES! C'EST GRATUIT

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How to Create a Complete Shopper Marketing Strategy (Yoan Montolio, Yucca Retail Consulting)

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PARTENAIRE N°1: PARTENAIRE N°1: TOUTES LES MUSIQUES DU MONDE SUR MJSMUSIC PARTENAIRE N°2: CE LIEN CACHE DES TRÉSORS. ÊTES-VOUS PRÊT À LES DÉCOUVRIR? CLIQUEZ ICI! PARTENAIRES N°3) AJOUTEZ VOS ANNONCES! C'EST GRATUIT