How to Choose the Best Ecommerce Platform for Your Business

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Having great products to sell is important, but so is choosing the best ecommerce platform to sell them on.

Picking the right ecommerce platform is very important to your business's success, but there are many factors to consider when making this decision.

You may have heard of Shopify, Squarespace, Magento, or other ecommerce platforms and wondered what makes each different.

In this video, Will is going to explain two main types of ecommerce platforms and give you some information to help with your decision.

The two types of ecommerce platforms Will is going to discuss are:
--Website builders

Each choice offers its own pros and cons, which he'll go over.

Some factors you may want to consider when creating an ecommerce website are:
--who will manage your site
--your budget
--how much inventory you plan to sell

These three factors will help narrow down your options. For example, if the person managing your ecommerce website doesn't have a ton of experience with web design or web development, you might want to choose a simpler platform that can be edited without code.

On the other hand, if you sell a ton of different products, you'll need an ecommerce website that can support your inventory.

You should also take ecommerce SEO in mind when choosing an ecommerce platform. Having a website that functions well is the first step, and ecommerce SEO is the next. It's a crucial part of any ecommerce marketing plan.

We're ecommerce experts here at WebFX, so if you have any questions about ecommerce platforms, don't hesitate to drop them in the comments.

Here's everything Will covers in this video:
00:00:00 // Introduction to ecommerce platforms
00:00:32 // What to know before settling on an ecommerce website
00:02:23 // Ecommerce platform comparison
00:03:10 // Vendor-specific websites
00:03:53 // Open-source ecommerce platforms
00:04:48 // Importance of ecommerce SEO
00:05:03 // Conclusion

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