How To Build Your Business Brand

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This topic has a lot to do with the other topic we discussed today at 9 am, which was How to gain credibility for your business.

Without Branding, you will have a hard time building credibility, and that’s why I decided to speak about it today.


What is a Brand?

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

Most of the big guys in marketing and branding define Branding as “what makes you different and unique to the others”


6 steps to create your brand:

1. Find out who your customer is, age, gender, race, profession and any other key things about them.

2. Find out what these customers need, want and like

3. Find out how to reflect exactly what you know they care about the most


4. Create the 3 core values of your business


5. Discover the best sales psychology for these type of client, are they passive, are they aggressive, are they neutral?


6. Apply all these into your brand, content, products, marketing and website and don’t violate that ever.



Big companies use their branding to connect with their customers on a deeper level, that’s why they spend so much money, time, and energy.

Branding is not just the looks either, branding will help your employees understand your business better, how they will treat their customers, how they will express, and even how they should make decisions.

Without branding your business is lost and it’s set to fail, that’s how key Branding is for your business.

If your customer loves your brand, you have a great start in their hearts and brains.

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