How to Build an eCommerce Funnel & Analyze User Paths in GA4

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Discover how to build an eCommerce funnel in Google Analytics 4 with this walkthrough from Inflow’s CEO and founder Mike Belasco.

Learn about conversion paths, model comparison, reverse pathing, and more by watching the full video now.

0:00 Intro
1:34 How to Build an eCommerce Funnel
2:46 How to Analyze User Paths

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Watch the video again: https://youtu.be/B2uGRkkLyIU