How to Build a Customer Advisory Board | Startup Boston Week 2021

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Paying customers is what makes your startup successful. Sometimes, as a startup continues to build out its offering, they may create a Customer Advisory Board. A CAB is a group of key customers that a company invites to periodic meetings to offer feedback on the product as well as their overall impressions of the company.

With this in mind, when is the ideal time to start a Customer Advisory Board? And how do you know if this is the right fit for you?

During this panel, we’ll chat about understanding what a CAB is good for, how to know when you should start one, and how to get the most out of a CAB once you’ve established it.

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