How to Boost Ecommerce Brand Value with IP Protection | Rich Goldstein

Rich Goldstein talks about How to Boost Ecommerce Brand Value with IP Protection.

Is Your Ecommerce Site Built for Success? Free Download: https://www.miva.com/podcast

In this episode of Ecommerce Revamped, we dive deep into a powerful yet often overlooked growth strategy: intellectual property (IP) protection. If you're building an ecommerce brand, IP isn’t just a legal checkbox—it’s a strategic weapon to increase your brand’s value, safeguard your products, and enhance your long-term exit potential. Rich Goldstein, founder of Goldstein Patent Law, joins us to unpack the legal layers and strategic implications behind trademarks, patents, copyrights, NDAs, and trade dress. Drawing on decades of experience helping ecommerce sellers protect and monetize their ideas, Rich explains how to use IP to create defensible brand equity and secure better exit multiples. Learn when and how to file a trademark, how to prevent counterfeits on platforms like Amazon and Walmart, and why “good” vs. “crappy” IP can mean the difference between a $6M and $12M brand valuation. Rich also reveals a step-by-step priority list of what to protect—starting with brand names, logos, slogans, and product functionality—tailored to the ecommerce seller’s journey from launch to scale. #RichGoldstein #IPProtection #Miva

Ecommerce Revamped Channel Subscribe: https://tinyurl.com/Podcast-Subscribe

About Rich Goldstein - https://www.goldsteinpc.com / clients@goldsteinpc.com

Rich Goldstein works with Ecom sellers to help them protect their products and brands with patents and trademarks. He is the author of the ABA Consumer Guide to obtaining a patent, published by the American Bar Association. Goldstein Patent Law is an IP boutique firm that specializes in protecting products and brands.

About Miva - https://www.miva.com?utm_source=ER_Podcast

Miva is a leading enterprise e-commerce platform designed for businesses that need scalability, flexibility, and built-in features without relying on third-party plugins. It supports high-SKU catalogs, B2B and B2C e-commerce, and multi-channel selling, making it the ideal solution for growing brands. With advanced customization, seamless integrations, and powerful automation, Miva gives businesses full control of their e-commerce experience. From complex product catalogs to personalized customer journeys, Miva ensures performance, efficiency, and growth without the limitations of traditional platforms. For over 25 years, Miva has helped businesses migrate, scale, and optimize their online stores with industry-leading tools, expert support, and high-converting e-commerce solutions. Whether you’re looking to switch from Shopify Plus, BigCommerce, or Amazon dependency, Miva provides the technology to drive long-term success.

More Videos:
Why Merchants Should Choose Miva for E-commerce Success | Rick Wilson
https://www.youtube.com/watch?v=wW1DlqiJrk8

Miva Social Media:
LinkedIn: https://www.linkedin.com/company/miva-merchant
Facebook: https://www.facebook.com/mivainc
Instagram: https://www.instagram.com/mivamerchant/
Twitter/X: https://twitter.com/miva
YouTube: https://www.youtube.com/c/mivainc