How to “Get Lucky” in E-Commerce (It’s Not What You Think) ????????

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Eric Young and Ryan Duminy explain how luck in e-commerce often just means catching a trend early—riding that wave of search volume. But what happens when you plateau? That’s when you need to go top-of-funnel. They argue TikTok is the modern-day gold rush and the next step for sustainable growth beyond Amazon. Don't fall into the ROAS trap! ????????

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