How Much Should You REALLY Pay For A Lead? Meta Ads Cost Per Acquisition #facebookads #instagramads

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Have you ever wondered what your cost per lead should be? The reality is, one number doesn’t fit all — even if you’re in the same industry as someone else.

Whether you’re a lash artist, a realtor, or an e-commerce brand, your cost per lead (or cost per acquisition) depends on your pricing, your margins, and your returns.

You need to know your numbers — then work with your marketing team to drive that cost down. Dropping your cost per acquisition by just a few dollars can double your business.

Know your numbers. Test your ads. Improve your landing pages. And don’t get caught up in someone else’s “ideal” CPA — make it make sense for your bottom line.