How Luxury Brands Used Authenticity to Go Viral ????

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Courrèges just proved that authenticity beats perfection.
For its Pre-Spring/Summer 2026 campaign, the brand swapped studio shoots for mirror selfies — real people, real streets, real style.

The result? Engagement jumped 40–60%!
That’s the power of authentic marketing in luxury branding.

#luxurymarketing #authenticmarketing #brandstrategy #marketingtrends #socialmediastrategy
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